Nov 7 - Dec 31, 2019

Alzheimer’s Association


The mission of the Alzheimer’s Association is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

The Big Idea

Alzheimer's is the third leading cause of death in California. In Monterey County alone, more than 7,000 people have been diagnosed with the disease. By 2030, it could grow to 12,000. Most people living with the disease have at least one family member or friend who cares for them, usually at home, every day of the year. Our Big Idea isn't a new one, but it remains a critical one: providing education and support for the caregiver, helping him or her prepare for the journey ahead, connecting her to others who share her experience, providing him with the knowledge to understand the disease and how it will affect his loved one, reminding them all that no one expects them to do it alone. A big part of our Big Idea is Awareness, making sure people who need our services know we are here for them, making sure people who treat them know of our services and programs, and making sure that people in our local communities understand the ways they can help us get to a World without Alzheimer's. Our services include a 24/7 Helpline (1-800-272-3900), support groups, educational presentations and conferences around the county, and our ALZDirect physicians outreach program.

My father developed Alzheimer’s sometime after 2006. My oldest brother was his primary caretaker, but when my brother’s health started to suffer, my husband and I (and our three teenage children) made the decision to move from Washington State to Salinas to help care for my dad. The Alzheimer’s Association was a godsend in my efforts to learn more about the devastating disease. The annual conference in Monterey provided me with information about ongoing research, about caregiving, about legal issues, and more. Without the Alzheimer's Association, I would not have been able to advocate for my father effectively in the long-term care facility where he lived, nor would my own interactions with him been as informed or compassionate.

- Hope Tinney