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Nov 7 - Dec 31, 2019

American Red Cross of the Central Coast


The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.​

The Big Idea

Have you ever stepped away from a grill or stove for just a moment? Or overloaded an electrical outlet to plug in one more appliance? Over 355,000 times each year, missteps like these cause devastating home fires, which are the third leading cause of death for children. With the right tools—like a working smoke alarm—fires can be prevented and lives saved. That is why Red Cross launched the Sound the Alarm Campaign, a grassroots effort to help residents prepare. Local partners, from fire departments to high school clubs, canvass neighborhoods with Red Cross volunteers. The local Red Cross chapter has installed 6,100 alarms so far, and aims to raise that number, replace batteries and help families develop escape plans.

It is a wonderful experience to work with my fellow Red Crossers to help install free smoke alarms and educate families about fire and disaster safety. The Sound the Alarm campaign truly is neighbors helping neighbors—in becoming more resilient and, more importantly, being directly involved with safeguarding their families and loved ones.

- Rayvon Williams 

We Did It, Together!

Monterey County Gives! was created to support the local nonprofit community's Big Ideas (and programs). And thanks to your participation and generosity, Monterey County Gives! raised over $5.3 million for 163 local nonprofits in 2019.

MCGives! has now raised and contributed over $27 million dollars since its inception ten years ago. That’s astounding. And wonderful.

Look for the 2020 Monterey County Gives! RFP (for applying nonprofits) in the Monterey County Weekly this June/July. Monterey County Gives! 2020 campaign kicks off in early November.

Thank you to all our Partners, Sponsors, nonprofit Board Directors, staff and volunteers — and each of our 4,902 donors. We did it, together.