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Nov 12 - Dec 31, 2025

American Red Cross of the Central Coast

Mission

The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.

The Big Idea

As a local organization with a national network, the American Red Cross Central Coast Chapter is always ready when help can’t wait. We respond to disasters large and small – from home fires in Salinas to widespread flooding in Pajaro, we serve our Central Coast area with immediate disaster relief (food, shelter, and supplies), and longer-term assistance such as financial aid and casework services. We also prepare our community for disaster through events such as Sound the Alarm, where we install smoke alarms in our community, making households safer from the most common disaster – home fires.

Red Cross disaster services are available for free to everyone in Monterey County. Last year, we responded to home fires, building collapses, a hazardous waste emergency, and other storm-related incidents. Support for Red Cross Disaster Services helps us continue caring for our Monterey County community whenever and wherever help is needed.

How does your organization benefit Monterey County?

The Red Cross of the Central Coast serves all residents of Monterey, San Benito, and Santa Cruz Counties. From home fires impacting a single family to major flooding displacing hundreds, the Central Coast Chapter’s dedicated team of staff and volunteers are ready to offer comfort and care to anybody who needs our help in an emergency.

Our disaster services are available, at no cost to all residents of Monterey County who require our aid regardless of race, income, religion, gender identity, sexual orientation, or any other identity.

The Central Coast Chapter understands each of our three counties’ unique needs. In Monterey County, two census tracts consistently rank in the top five for risk of home fires in our region, and so we focus particular attention on holding “Sound the Alarm” smoke alarm installation events in Monterey County. We also provide preparedness training for youth and adults in our community.

Having an organization like the Red Cross with the infrastructure, people, and skills to do what they do, we’re really grateful to support them.

- Mark Phillips, Central Coast Chapter Board Member