Nov 8 - Dec 31, 2018

American Red Cross of the Central Coast


The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.​

The Big Idea

Your local American Red Cross of the Central Coast is mobilizing to Sound the Alarm to reduce deaths and injuries from home fires by installing FREE smoke alarms in our community.

Did you know home fires kill more Americans than all natural disasters combined each year? Every day, seven people die in U.S. home fires—most in homes that lack working alarms, with children & the elderly disproportionately killed.
As a first responder to these tragedies, Red Cross wanted to improve the odds of survival. That’s why we launched our Home Fire Campaign in 2014 & began knocking on doors to prepare families against home fires. We’ve already made more than 310,000 U.S. households safer, over 1,000 homes right here in the Central Coast—by installing free smoke alarms, replacing alarm batteries & helping families create escape plans. We’re proud to report that those new smoke alarms have already saved more than 258 lives, & we’re confident this important initiative will save countless more.
Together with volunteers, fire departments, local community partners & YOUR support, we will expand the program next year here in the Central Coast. Our goal is to make over 540 additional families safe by installing over 1,400 FREE smoke alarms, replacing alarm batteries, helping families create escape plans & teaching people about fire prevention. Sound the Alarm. Save a Life.

The partnership between the American Red Cross Central Coast Chapter and the Seaside Fire Department has been truly extraordinary, community volunteers from the Central Coast Chapter and fire department members have teamed up on a number of occasions to participate in the American Red Cross Home Fire Campaign by installing smoke alarms and providing preparedness information as well as home fire escape planning in hundreds of homes throughout the City of Seaside. The results of these efforts have made our community a safer place to live, work and thrive.

— Chief Brian Dempsey, Seaside