Nov 7 - Dec 31, 2019

Girls Inc. of the Central Coast


To inspire all girls to be strong, smart, and bold and to respect themselves and the world around them.

The Big Idea

Girls Inc. of the Central Coast delivers a constellation of programs that focus on leadership and self-empowerment. These programs offer girls specific knowledge regarding health, risky behaviors, healthy relationships, and academic pursuits, while developing leadership, goal setting and decision-making skills. Beyond these basic elements, Girls Inc. has developed components of each program that offer young women the opportunity to be leaders, role models, teachers, mentors and activists.

Friendly PEERsuasion is divided into two phases working with 7th grade girls the first phase and 4th & 5th grade girls the second phase:

Phase I - Girls ages 11 to 14 go through a series of workshops that train them as facilitators to provide programming on decision-making, assertiveness, and communication skills. They also practice walking away from situations where they feel pressured to use alcohol or drugs.

Phase II - The newly trained “PEERsuaders” plan substance-abuse prevention activities for groups of children ages 6 through 10. The older girls are role models and leaders to help avoid or delay girls’ use of harmful substances, especially by giving them skills to refuse and walk away.

“Girls Inc. for me has gone beyond words can explain. The organization has developed my confidence and given me courage to attempt things I used to fear. This has given me self-esteem, that good feeling about myself that I never experienced prior to Girls Inc. For me, this has given me a voice. If someone had told me four years ago that I would be facilitating to a group of high school girls, my peers, and that I would have become their mentor, I would have laughed and thought “Never!” But with Girls Inc. in my corner I know I have the support I need to overcome any obstacle that comes my way. That this strong, smart, and bold girl can do anything!”

- Rosaisela Barroso