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Nov 7 - Dec 31, 2019

Goodwill Central Coast


Goodwill Central Coast builds lives, families and communities by helping people with employment needs become successful, supported by innovative enterprises that preserve earth’s resources.

The Big Idea

Prosperity Platform is Goodwill’s program that helps people achieve their goals and reach self-sufficiency in one of the most expensive places to live in California. The beauty and bounty of the Prosperity Platform is that it has no limitations on who planners work with: They take all interested people who have been referred, helping anyone who is ready to invest in their future. After a “dream conversation” where goals are addressed—“What are your dreams? How do you define success?”—planners work with clients to develop a Prosperity Plan, starting with small goals and working their way up to larger goals. Rather than giving people a brochure or phone number, Prosperity Planners use their active referral network to develop solid, long-lasting partnerships with community members and agencies to move people closer to their dreams, promoting economic self-sufficiency for the people of Monterey County through financial planning and community partnerships.

I had been working at Round Table Pizza when a friend of mine told me about an opening for a sales clerk at Goodwill. This would be only my second job ever, and my life was not really in good shape. It’s hard enough getting used to a new job with new people, but on top of everything, I was homeless and living out of my car. It wouldn’t have taken much to discourage me because I was already feeling a lot of stress from my situation. That’s when I found out what kind of people there were at Goodwill. Everybody I was working with was encouraging and understanding. They expected me to do a good job, and to follow the rules; at the same time, they knew what I was going through and made sure that I was given the opportunity to show what I could do.

- Katrina Calderon