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Nov 11 - Dec 31, 2021

Salinas Area Reading Is Fundamental


Our mission is to provide our approximately 16,000 pre- school to sixth grade students with the opportunity to choose three free books a year, books they may take home, read, and keep forever. We will buy 48,000 books this year for this.

The Big Idea

For this nonprofit, reading is not only fundamental, it’s accessible for 16,000 preschool to sixth-grade students in Salinas and North Monterey County. The Salinas Area Reading is Fundamental’s (RIF) Big Idea supports its mission to purchase 48,000 books, giving each eligible child three books to keep, read, love and share. By making these books available and encouraging youth to select their own, 94 percent of participants report reading their books at home, developing a lifelong love of reading.

Hello Mary, Growing up we were so grateful to be able to receive books from organizations like yours especially the RIF program. We grew up really poor and reading books gave us encouragement for success, our parents always pushed us to do well in school and read, read and read! Thank you for all that you guys do for our kids and community. Thank you………….Ba, Union Bank Manager, Salinas, CA

- Ba Tang

We’re In This Together

Nonprofits are more important that ever in this trying time. Monterey County Gives! was created to support the local nonprofit community's Big Ideas (and programs). And thanks to your participation and generosity, Monterey County Gives! raised over $7.8 million for 162 local nonprofits in 2020.

MCGives! has now raised and contributed over $35 million dollars since its inception ten years ago. That’s astounding. And wonderful. Thank you to all our Partners, Sponsors, nonprofit Board Directors, staff and volunteers — and each of our 7,578 donors. We did it, together.

The 2021 Campaign begins November 11.

APPLY FOR Monterey County Gives!

The 2021 Monterey County Gives! RFP (for applying nonprofits) is due by midnight July 31st. Monterey County Gives! 2021 campaign kicks off in early November.