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Nov 11 - Dec 31, 2021

Salinas Area Reading Is Fundamental


Our mission is to provide our approximately 16,000 pre- school to sixth grade students with the opportunity to choose three free books a year, books they may take home, read, and keep forever. We will buy 48,000 books this year for this.

The Big Idea

For this nonprofit, reading is not only fundamental, it’s accessible for 16,000 preschool to sixth-grade students in Salinas and North Monterey County. The Salinas Area Reading is Fundamental’s (RIF) Big Idea supports its mission to purchase 48,000 books, giving each eligible child three books to keep, read, love and share. By making these books available and encouraging youth to select their own, 94 percent of participants report reading their books at home, developing a lifelong love of reading.

Hello Mary, Growing up we were so grateful to be able to receive books from organizations like yours especially the RIF program. We grew up really poor and reading books gave us encouragement for success, our parents always pushed us to do well in school and read, read and read! Thank you for all that you guys do for our kids and community. Thank you………….Ba, Union Bank Manager, Salinas, CA

- Ba Tang

Attention Monterey County Nonprofits

Monterey County Gives! launches November 10th, 2022.

The RFP for 2022 is now closed.