00 days
00 hr
00 min
00 sec
Nov 12 - Dec 31, 2020

Salinas Area Reading Is Fundamental


Our mission is to provide our approximately 18,000 pre- school to sixth grade students with the opportunity to choose three free books a year, books they may take home, read, share with family and keep forever.

The Big Idea

Salinas Area Reading Is Fundamental (Salinas RIF) provides approximately 18,000 preschool to sixth-grade students with three free books a year to take home, read, share and keep forever. Teachers and administrators know the importance of children having books in their homes, and each year school districts partner with Salinas RIF to make that happen. The nonprofit provides a high-quality assortment of fiction and nonfiction books from which children may choose. Last year, Salinas RIF distributed 54,000 books. They do not give out books randomly, but instead let children choose what they like. More than 80 percent of the children served come from low-income families. Owning books leads to advanced literacy—and ultimately better lives.

I like to select my RIF book because it’s better to have your own book than to borrow one. Fifth- grader, Natividad School I like to select my RIF book because I was interested in the topic. -Fourth-grader, Boronda Meadows School

- Not allowed to give names of students

We’re In This Together

Nonprofits are more important that ever in this trying time. Monterey County Gives! was created to support the local nonprofit community's Big Ideas (and programs). And thanks to your participation and generosity, Monterey County Gives! raised over $7.8 million for 162 local nonprofits in 2020.

MCGives! has now raised and contributed over $35 million dollars since its inception ten years ago. That’s astounding. And wonderful. Thank you to all our Partners, Sponsors, nonprofit Board Directors, staff and volunteers — and each of our 7,578 donors. We did it, together.

The 2021 Campaign begins November 11.

APPLY FOR Monterey County Gives!

The 2021 Monterey County Gives! RFP (for applying nonprofits) is due by midnight July 31st. Monterey County Gives! 2021 campaign kicks off in early November.