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Nov 11 - Dec 31, 2021



A community-based phased approach to improve public safety and protect natural resources while optimizing access and visitor experience to Highway 1 parklands, Carmel to Big Sur.

The Big Idea

As traffic continues to increase along Highway 1 from Carmel and into Big Sur, one nonprofit is focusing its Big Idea on parking and transportation solutions. ParkIT! strives to improve this corridor by developing designated parking areas for shuttles to pick up travelers and carry them to popular places like Point Lobos using a traffic-alleviating day-use reservation system. This initiative aims to reduce the strain on the natural and human environment caused by traffic congestion in this picturesque destination.

Since I live in the area and drive the Highway 1 corridor —I frequently see traffic jams, illegal U-turns, and people walking on the highway for long distances. ParkIT! was created to address these concerns. In 2018, nearly thirty initial listening sessions were conducted with the community--led by Ernest Chung- and a solution and steering committee were developed. In addition to providing steering committee representatives, plus financial or in-kind contributions, the following entities also provide connections and expertise in producing technical planning documents and fundraising proposals: Big Sur Land Trust, Point Lobos Foundation, Big Sur Marathon Foundation, Monterey Peninsula Regional Park District, and California State Parks. We hope you’ll join us! With the Carmel Area State Parks General Plan approved in 2021, the time to act is now.

- Steve Dennis

Attention Monterey County Nonprofits

Monterey County Gives! launches November 10th, 2022.

The RFP for 2022 is now closed.